Original Post by Stoney deGeyter Search engine marketing is an intense game of strategy, analysis, and patience. But, it's also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it's about conversions. It's a classic political struggle trying to answer the question, "what will bring in the greatest profits?" You need exposure to...
Original Post by Stone Reuning The simplest answer that question is no. Any qualified search engine marketer knows that frames pose big problems with rankings. Stand-alone frames with no modifications are not crawlable by the search engines. Any content contained within the frames will not be indexed and thus, not found. While frames look pretty, what's the point if they can't be found? Fortunately though, there's ways to have frames...
Original Post By Stoney deGeyter They say it can't be done. I'm told it's impossible. Ridiculous! Scandalous! In SEO school* we are taught that you can't optimize a single web page for more than two or maybe three keywords at a time. Many say you can't truly be effective optimizing for more than one. It just doesn't work! But what if there was a way that it could work? What if you could successfully optimize a single web page for 15...
Original Post By Stoney deGeyter I'm not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like the job of the math geeks behind the search engine algorithms. Its their job to optimize the search engine, not mine. To be more accurate, SEO should be called WO, or WSO: Website Optimization. That's what I do, I optimize the website in...
{ Original Post by Scott Buresh } "I want to be number one on Google for (insert hyper-competitive keyphrase here)." It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it's usually all about improving their rankings and...
{ Original post by Stoney deGeyter } Every SEO campaign has to start somewhere. Any good plan; whether you're building a home, preparing for a family vacation or looking to optimize your website for search rankings, starts with research. Before you are ready to optimize your first piece of code you need to understand the landscape around you, which means you need to know the condition of your site as it currently is, and the goals you wish to...
{ Original Post By Rob Taylor, President & Lead Developer, TConsult, Inc. } You've built it. It's finally done. Subscribe it to the search engines and away you go. You're rich and famous! Not exactly. Search engines are not going to provide you mass amounts of fame and fortune. Consistently staying ranked high in them takes time and effort. While search engine ranking is somewhat overrated, it is extremely important because it's free (or...