Original Post by Stoney deGeyter
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn't pondered before. At least that's my theory.
Question 11. How much time should I spend getting my SEO perfect?
Tough question to answer. You really have to weigh the cost/benefit ratio. Many small business owners want to do SEO themselves because it saves them money. But, at some...
Original Post by Stoney deGeyter
All right, I'll admit, the title is somewhat over dramatic. But, when you don't have much to offer, hype it up anyway! Kinda like the movies!
This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph, turned into a full post. When this happens, I just do what I often do... take one idea and make multiple posts out of it. Love it!
What...
Original Post by Ravi Venkatesan
A good SEO strategy makes the search engines send quality traffic to a website through natural or organic results displayed on their Search Engine Results Pages (SERPs). The higher a site is ranked on the SERPs, the better visibility it gets and attracts a lot of visitors.
The optimisation process consists of identifying the most frequent keywords typed in by users for the particular industry in which the...
Original Post by Matties Otter
All too often, there are still companies who set their daily budget on their Adwords campaigns that is not sufficient in comparison to the available search volume. This will cause lost impression share. If your campaigns are performing according to the KPIs you have set, the budget should not be a factor.
With the day parts option in Google Analytics, you can see the performance of your campaigns during the...
Original Post by Stoney deGeyter
There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using very different phrases and terminology. For example, if you're looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing,...
Original Post By Duncan Parry
Starting out in paid search is like sitting at the bottom of a mountain as an avalanche roars towards you. An avalanche of jargon, data, algorithms, constant change, and a continuous stream of articles and blog posts. Here are my top tips for anybody starting out in this discipline.
Learn the Jargon...
Search marketing is littered with acronyms and jargon -- PPC, ROAS, GAP -- learning it is inevitable....
Original Post By Jennifer Laycock
Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving my Search Engine Guide's Associate Editor Stoney deGeyter a call. Why? Because they're in a position where they need to focus on both search engine optimization and social media to build a successful site, but they only have the budget to do one at a time...and at this...
Original Post By Bill Hartzer
You would think that when planning a new web site or a totally new version of your web site that you can sit down, make a list of web pages, create the content, and forget about it. That is simply not the case. If you take a look at the current search results for most popular search phrases, you will see that the best web sites (the ones showing up at the top of the search results) not old, static web sites. They...
Original Post By Stoney deGeyter
They say it can't be done. I'm told it's impossible.
Ridiculous! Scandalous!
In SEO school* we are taught that you can't optimize a single web page for more than two or maybe three keywords at a time. Many say you can't truly be effective optimizing for more than one. It just doesn't work!
But what if there was a way that it could work? What if you could successfully optimize a single web page for 15...
{ Original Post by Jackie Baker }
Before search engine optimization can be successful in driving conversions, not just rankings, you first need to ensure that your site is usable and compelling. Sure, a good optimization campaign may improve your search engine rankings and drive more traffic. But those visitors are likely to leave as quickly as they came if the site is difficult to use.
Dynamic-Living.com has done a great job of creating a...