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Google Needs Its Own Social Network

Original Post by Mike Moran I was talking to a veteran SEO consultant the other day about all the things I am seeing about how social media activity affects organic search. After listening for a few minutes, he abruptly stated, "SEO and social are separate. A lot of people say they do both, but it is too complicated to be good at both. I do SEO and that's all I need to do." I agree that it is complicated, maybe too complicated for any single...

How do you give Google what it wants?

Original Post by Mike Moran No matter who you are, at some point it is natural to throw your arms up in frustration and ask, "What does Google want from me?" For most of us, no matter how much we know about SEO and no matter what we do, we eventually feel like we've hit a wall. We just can't seem to (pick one) raise our ranking for that keyword, get more search traffic, sell more to searchers, or fill in the blank here. And it is natural to...

Q&A: A Few Things You Need to Know About Keyword Usage

{ Original Post by Stoney deGeyter } I recently received an email from someone looking for some advice and a variety of topics. I thought our readers here would benefit from my response. This is the first post of a series of questions and answers touching on keywords, links, architecture and more. We'll start off with the questions and thoughts regarding keywords and how they should be used on the page vs. how the search engines interpret...

Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company

{ Original Post by Scott Buresh } "I want to be number one on Google for (insert hyper-competitive keyphrase here)." It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it's usually all about improving their rankings and...

5 Reasons to Leverage Google’s Custom Search

{ Original post by Manoj Jasra } More and more each day you probably see Google's custom search engine functionality appear on site's across the Internet. In fact, I have implemented the Google custom search engine on two of my own sites. If you are looking for a simple way to enhance your users' engagement level on your site then I recommend you take a closer look at Google custom search engine. Below are few of the top reasons I like it so...