Original Post by Mike Moran No matter who you are, at some point it is natural to throw your arms up in frustration and ask, "What does Google want from me?" For most of us, no matter how much we know about SEO and no matter what we do, we eventually feel like we've hit a wall. We just can't seem to (pick one) raise our ranking for that keyword, get more search traffic, sell more to searchers, or fill in the blank here. And it is natural to...
Original Post by Shari Thurow If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field (information) will be used on different web...
Original Post By Kristina Weis Faster Websites Can Rank Better Having a fast site - or at least a site that's not slower than the average - can help you gain or maintain good search engine rankings and traffic to your website. Site speed refers to how fast all the elements of a web page - its text, images, video clips, etc. - appear in a web browser window after someone clicks a link to that page, or types its URL into the browser...
Original Post By Domain.com Traffic to your website from search engines can make or break your business or new venture. Because of this, search engine optimization (SEO) of your website is a crucial factor to keep in mind throughout all phases of creating and maintaining your website. One of the most fundamental and potentially important parts of good search engine optimization is choosing a good domain name. First, there are several...
Original Post By Glidedesign.com Tips to Choosing the Best Domain : Keep It Simple Shorter is Better Can You Say The Domain Without Explanation Never Let Someone Else Purchase Your Domain Ask for Advice and Feedback Avoid Hyphenated Domains Avoid Homophones Don’t Use Digit Numbers or Numerals Choose the Right Extension (.com, .net, .org, etc…) Use Keywords for Search Optimization Make It Memorable (and...
Original Post By Stone Reuning One of the important pieces of building high search engine rankings and driving traffic to your website is keyword phrases. In the old days of SEO, you could simply pepper your web pages with high value keywords and the search engines would rank you right up there with the best of them. But with today's more advanced search engines, content on your site has to achieve more than that. Not only does it need to...
Original Post By Stoney deGeyter Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. Generally, keyword research is done at the hands of the SEO. Taking those keywords and integrating them into the content is the job of the Copywriter. Under most circumstances, you want defer to the person who has the...
Original Post By Bill Hartzer You would think that when planning a new web site or a totally new version of your web site that you can sit down, make a list of web pages, create the content, and forget about it. That is simply not the case. If you take a look at the current search results for most popular search phrases, you will see that the best web sites (the ones showing up at the top of the search results) not old, static web sites. They...
Original Post By Stoney deGeyter They say it can't be done. I'm told it's impossible. Ridiculous! Scandalous! In SEO school* we are taught that you can't optimize a single web page for more than two or maybe three keywords at a time. Many say you can't truly be effective optimizing for more than one. It just doesn't work! But what if there was a way that it could work? What if you could successfully optimize a single web page for 15...
Original Post By Mike Moran Yes, you really can learn SEO from your spouse. If you're married, you know something about SEO that you might not be putting to use. Think about how you landed your mate. When you do, you'll be learning something about how to do search marketing the right way. The other day, I wrote a newsletter entitled, "Search Marketing Is Like Dating," where I explained how what you know about dating gives you the right...