Original Post by Renee Shupe We all know what keywords are, how to find them and why they are important. But are you sure how to use them? Here are a few ways that you can apply keywords to your site in order to make them work for you and improve your ranking. Optimize your content. Keywords will only be helpful to you if they appear organically within your site content. What does that mean? It means they must be part of your copy without...
Original Post by Mike Moran No matter who you are, at some point it is natural to throw your arms up in frustration and ask, "What does Google want from me?" For most of us, no matter how much we know about SEO and no matter what we do, we eventually feel like we've hit a wall. We just can't seem to (pick one) raise our ranking for that keyword, get more search traffic, sell more to searchers, or fill in the blank here. And it is natural to...
Original Post by Stoney deGeyter The thought that you should SEO your site before you even develop it seems counter-intuitive. And, in many ways, it is. But, not entirely. I've been an SEO for over 12 years, and I still can't get past the fact that optimization continues to be the "after thought," only coming into play long after the site has been up and running for months, or even years. This mindset needs to change. The success of a...
Original Post by Stoney deGeyter There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using very different phrases and terminology. For example, if you're looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing,...
Original Post By Kristina Weis Faster Websites Can Rank Better Having a fast site - or at least a site that's not slower than the average - can help you gain or maintain good search engine rankings and traffic to your website. Site speed refers to how fast all the elements of a web page - its text, images, video clips, etc. - appear in a web browser window after someone clicks a link to that page, or types its URL into the browser...
Original Post By Stoney deGeyter Clichés are a funny thing. We don't like to hear them... especially in movies, TV shows, or blog posts, but we frequently use them in everyday conversations. Clichés are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a cliché doesn't mean it can, or should be, disregarded. Here are some clichés that we...
Original Post By Stone Reuning One of the important pieces of building high search engine rankings and driving traffic to your website is keyword phrases. In the old days of SEO, you could simply pepper your web pages with high value keywords and the search engines would rank you right up there with the best of them. But with today's more advanced search engines, content on your site has to achieve more than that. Not only does it need to...
Original Post By Stoney deGeyter Finding keywords is easy. Finding the right keywords, organizing them into optimizable groups, and determining where and how they get optimized into the site is another story all together. Generally, keyword research is done at the hands of the SEO. Taking those keywords and integrating them into the content is the job of the Copywriter. Under most circumstances, you want defer to the person who has the...
Original Post By Bill Hartzer You would think that when planning a new web site or a totally new version of your web site that you can sit down, make a list of web pages, create the content, and forget about it. That is simply not the case. If you take a look at the current search results for most popular search phrases, you will see that the best web sites (the ones showing up at the top of the search results) not old, static web sites. They...
Original Post By Stoney deGeyter I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages "search engine friendly" as possible. The second is a much more thorough process that provides a complete optimization for each page. Quick process can often be done in a matter of hours for the entire site, while the best process can take days, months, or even years to get...