By Stephan Spencer The overwhelming response to my last article, 36 SEO Myths That Won’t Die But Need To, it prompted a followup feature, SEO Myths Reloaded: Clarifcations, Consensus And Controversy. In the process, I ended up with a significant number of additional myths: 36 to be exact. That brings us to a grand total of 72 SEO myths! Now it’s time for some new (old) myths to add to my original collection, with thanks to Lee Odden,...
By Stephan Spencer Every day a new SEO myth is born; unfortunately, not every day does an old SEO myth die off. The net result is a growing population of myths. These are nearly impossible to squash because the snake-oil salesmen of our industry keep perpetuating them — bringing them back from the brink, even. You can talk at conferences till your blue in the face. You can develop SEO checklists like this one, or even author a book....
By Matt McGee Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation...
Original Post by Stoney deGeyter Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, "information is power." But, too much information can also cause a handicap. It's not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don't know the right course of action to...
Original Post by Stoney deGeyter As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn't pondered before. At least that's my theory. Question 11. How much time should I spend getting my SEO perfect? Tough question to answer. You really have to weigh the cost/benefit ratio. Many small business owners want to do SEO themselves because it saves them money. But, at some...
Original Post by Stoney deGeyter Below is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer. While these may not be life-changing questions, I...
Original Post by Stoney deGeyter All right, I'll admit, the title is somewhat over dramatic. But, when you don't have much to offer, hype it up anyway! Kinda like the movies! This post started from talking about How NOT To Do An Interview: The Basics. What was originally going to be an intro paragraph, turned into a full post. When this happens, I just do what I often do... take one idea and make multiple posts out of it. Love it! What...
Original Post by Ravi Venkatesan A good SEO strategy makes the search engines send quality traffic to a website through natural or organic results displayed on their Search Engine Results Pages (SERPs). The higher a site is ranked on the SERPs, the better visibility it gets and attracts a lot of visitors. The optimisation process consists of identifying the most frequent keywords typed in by users for the particular industry in which the...
Original Post by Mike Moran I was talking to a veteran SEO consultant the other day about all the things I am seeing about how social media activity affects organic search. After listening for a few minutes, he abruptly stated, "SEO and social are separate. A lot of people say they do both, but it is too complicated to be good at both. I do SEO and that's all I need to do." I agree that it is complicated, maybe too complicated for any single...
Original Post by Renee Shupe We all know what keywords are, how to find them and why they are important. But are you sure how to use them? Here are a few ways that you can apply keywords to your site in order to make them work for you and improve your ranking. Optimize your content. Keywords will only be helpful to you if they appear organically within your site content. What does that mean? It means they must be part of your copy without...