Web pages, videos, articles, podcasts, blog posts—content is everywhere and with Google’s latest algorithm changes, valuable content is more important than ever. Here’s the problem: Most businesses put out content without ever seeing a return on time and investment. While there are some tricks and tips you can apply to your content, if you don’t have the following basic rules down, the best tips will not make a difference. Here...
I don't know how many times I've been asked. "Many People ask How do I get traffic to my website?" To best discuss this topic I should break this down into categories 1. Title Tags The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60. Also when counting your characters remember that spaces are considered as well. Titles should appeal to the...
Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads. AdSense - The Yin: Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by...
I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is "Concatenation Schema". Yeah, that's what I thought. But, suffice it to say, it was a very simplified way of saying something that took me three paragraphs to explain. It's nice to be able to add a new phrase into your vernacular (another really big word for me) that nicely sums...
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that...
Search Engine Optimization is one of the best ways to get your website or blog ranked within the search engines. And if you have an Apple iPad with mobile broadband you can perform SEO tasks right through your device, from just about anywhere, using one of these top search engine marketing apps: Google Analytics for iPad Google Analytics is the premier web analyzer for blogs and other websites. If you need an app that will give you up to date...
This final section of Google Webmaster tools provides some tools that Google calls "experimental". The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future. Labs Fetch as Googlebot Malware details Sidewiki Site performance Fetch as Googlebot If you wanted to know what the search engines see when they visits your site you...
We've been working our way through Google Webmaster Tools learning how to set up and configure a website and took a detailed look at the site stats Google provides. This post covers the Diagnostics section of Webmaster Tools which lets you assess common issues and problems with your website. Diagnostics The diagnostic tools provided by webmaster tools are pretty basic but can provide you with critical site information: Malware Crawl...
In Part 3 of the Google Webmaster Tools series we started looking at the Your Site on the Web stats. We covered top search queries. In this post we'll finish working our way through this section of Webmaster Tools. Top search queries Links to your site Keywords Internal links Subscriber stats Links to Your Site You've never been able to get decent or accurate backlink counts (the number of other sites linking to your site)...
OK, so you've got your site set-up and configured in Google Webmaster tools. Now it's time to start looking at the data. Your Site on the Web Google Webmaster Tools allows you to view some basic stats and data for your site. It's not nearly as robust as Google Analytics--not even close--but it does provide some quick and easy data that you can use to assess your site and correct problem areas. Top search queries Links to your...