Is there more to SEO than title tags, content keywords, and inbound links? While text and links are key components to optimizing websites for organic search results, many people fail to recognize the value of images in their optimization campaigns. This neglect is bad for most people, but it means your site will be all the more successful if you if you take the time to optimize your images. With Google integrating images in their default...
Humans, including the most experienced and intelligent among us, are prone to making mistakes. We fall short. We make poor judgments. We underestimate shortcomings and over value attributes that have little or no significance. As internet marketing professionals, this truth can be our Achilles’ heel or our only means of success and survival; it all depends on how we choose to frame it. Fortunately for those of us willing to learn, mistakes can...
Ever since the Google Panda update, web sites have been subject to a much more qualitative form of assessment when it is time to index and rank web sites. To put it in layman's terms, the search engine spider (the program that the search engine sends out into the Web to find and rank all of the sites), now views pages in a more human way than ever before. Although the precise metrics that the search engines use to rank web sites are a closely...
It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid. We all make mistakes as marketers and it’s important that we not only learn from those mistakes but share with others...
“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle. They don't know where to start and won't ask for help, worried about exposing that they haven't developed...
Here are five key SEO services to look for when hiring an SEO company. With so many SEO companies out there, it’s hard to know what to know what Search Engine Optimisation (SEO) services to look for. Some agencies specialise in only SEO or link building whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance. Here are five of the key SEO services that you should...
If the visitors to your blog or website are business people then there is a big chance that they spend a lot of time on Linkedin, the business to business network site. I have discovered quite a few ways to get your content in front of your contacts and then compelling them to click through to your site. So here are 8 ways that I’ve discovered to drive Linkedin contacts to your blog. 1# Link In Your Profile Make sure that you have a...
Search engines such as Google and MSN use a specific algorithm to determine the rankings of different websites. All the websites that are familiar with SEO will optimize their pages for targeted keywords to try to get to the top of the Google rankings. Honing your website so you have a good amount of content and covering many keywords with them is known as “On-Page Search Engine Optimization”. SEO is a common practice among online...
Linkbait is any feature or content on your website designed to encourage others to link to your site. This is a very powerful and somewhat passive form of online marketing. The viral nature of linkbait can mean hundreds of links and millions of hits. The following are 10 linkbait tips every website owner should know: Be at the forefront of new topics. If your website is always one of the first to discuss a new topic relevant to your site's...
In the early days, businesses had it much easier on Facebook sine the social network was not as saturated as it is today. Presently, many businesses have "caught on" to the trend and the industry is much more competitive than ever. The average Facebook user is connected to dozens of company pages so essentially you are competing with other businesses to attract the attention of your fans. It is vital that you know how to engage and get a...