You have a business, and you’ve been focusing a lot of effort into social media marketing. You have a Facebook, a Twitter, a YouTube, and more. You’re trying to cultivate as many “likes” and followers as possible. You’re striving to give your consumers online content that they use and enjoy, while promoting your brand and your online presence. By doing all this, you hope to attract customers and expand your business’s reach. But how...
Social Media is fast becoming an essential tool for business. It's not enough, however, to simply build your profiles and update at random! You can waste days just checking notifications, posting and sharing for little gain if you don't keep the end game in sight. It's important to remember what each channel does best and to focus your efforts to get the maximum return for your efforts.
Social Media is about building relationships, building...
Google + has been operating now since early July; up until 3 weeks ago it was open only to those with the illusive invite and seemed to be attracting users in their millions. Whilst Google can boast nearly 45 million sign-ups since the launch of Beta, it seems the difference between sign-ups and actual active users is vast.
I've been using Google + myself since the Beta stage and had hoped that it would quickly become a great way to market...
Every now and then Search Engine Guide's Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why? Because they're in a position where they need to focus on both social media and search engine optimization to build a successful site, but they only have the budget to do one at a time...and at this time, they need to put search engine...