Social media is a window to how consumers co-create or re-create a general perception of a brand. It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities. By listening to social media buzz, businesses can strategically position their brands in the minds of the consumers and in the market. Listening, however, requires making sense of the online discussions and content creations which...
There is no stopping Google at the moment. The brand has gone from a powerful search engine to a vast online empire and shows no signs of stopping. Google now offers numerous great tools and apps for web users. The latest addition is the Face Recognition software for Google +. Google + Features: Google+ has recently received several key upgrades. This new sociable Google has proven popular and has increased the effectiveness of online data...
As we know, from the ethical point of view, there are several ways to promote a website in the SERPs. Some folks do it by putting in their blood, sweat and tears into the job, while others try to game the system and get some really crappy sites ranked in the top 10. The former are known as SEO white hats, while the latter are referred to as the black hats. Every experienced SEO knows that black-hat ways may pay off faster, but, eventually,...
Humans, including the most experienced and intelligent among us, are prone to making mistakes. We fall short. We make poor judgments. We underestimate shortcomings and over value attributes that have little or no significance. As internet marketing professionals, this truth can be our Achilles’ heel or our only means of success and survival; it all depends on how we choose to frame it. Fortunately for those of us willing to learn, mistakes can...
It is no longer a question of IF companies should execute a social media strategy. The question for most companies is HOW to best execute a meaningful and engaging approach that generates results. With so many social media marketing options available, marketers must also decide best practices and what tactics to avoid. We all make mistakes as marketers and it’s important that we not only learn from those mistakes but share with others...
“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle. They don't know where to start and won't ask for help, worried about exposing that they haven't developed...
If the visitors to your blog or website are business people then there is a big chance that they spend a lot of time on Linkedin, the business to business network site. I have discovered quite a few ways to get your content in front of your contacts and then compelling them to click through to your site. So here are 8 ways that I’ve discovered to drive Linkedin contacts to your blog. 1# Link In Your Profile Make sure that you have a...
In the early days, businesses had it much easier on Facebook sine the social network was not as saturated as it is today. Presently, many businesses have "caught on" to the trend and the industry is much more competitive than ever. The average Facebook user is connected to dozens of company pages so essentially you are competing with other businesses to attract the attention of your fans. It is vital that you know how to engage and get a...
Since the launch of Google+ in late June, it has managed to corral in over 20 million users within a matter of just under half a year. Google+ has had an impressive adoption rate, no doubt, and this has left users and businesses considering the potential for rising to the ranks of Facebook within a reasonable amount of time. Of course, Google+ has intuitively picked many features that Twitter and Facebook never shared, and fused them together...
Real-time SEO is a growing specialism as new ways to search online become available. A few years ago, Google News was the place to look for the latest content, but now real-time search on the main results pages, along with in-built searching of Twitter and Facebook, means your new page or post can appear to people all over the world within seconds of being published. Some of the things you need to know about real-time SEO are the same rules...