There are so many reasons to make your website faster: Higher conversion rates, lower bandwidth costs and yes, higher rankings in organic search. Frankly, I’m stunned how often web teams resist doing it. Here’s a list from easy to not-so-easy, of 29 ways you can get things running faster on your website: Put your images on a separate domain. Services like Amazon S3 make this very easy. Open an S3 account. Point a subdomain like...
Linkbait is any feature or content on your website designed to encourage others to link to your site. This is a very powerful and somewhat passive form of online marketing. The viral nature of linkbait can mean hundreds of links and millions of hits. The following are 10 linkbait tips every website owner should know: Be at the forefront of new topics. If your website is always one of the first to discuss a new topic relevant to your site's...
Step one Find A Niche Find something that you know about a little bit better than your neighbour down the street. You do not have to be a genius and you do not have to know everything about it. Step 2 Keyword Research This is one of the most over looked step that a webmaster needs to do. Keyword research is a very big key to earning a place on the front page of Google. So you need to choose your niche and then research your...
The Google Panda update has taught a lot of site owners and SEO professionals’ two very important lessons. The first has been summed as ‘content is king’, which I disagree with. Content is not king, the person who handles the SEO campaign is king and the content is just another soldier in their SEO Battalion. Those sites who were punished purely based on poor quality content were just living on borrowed time and should have known it. In...
If you have a website, and you are trying to rank in the search engines and increase traffic, consider what improving conversions might mean for your revenue. If your landing page converts a 2% and you are able to increase it to 4%, you will double your revenue without even increasing traffic. When traffic does increase, you will still have the high conversion rate. Some site owners make the mistake of thinking a website is a static item....
While WordPress is a wonderful and popular CMS, it is not designed for SEO without a few tweaks. Thankfully, optimizing WordPress is easy enough to do with the help of some minor changes, free plug-ins, and even SEO-friendly WordPress themes. Here are five optimizing WordPress tips will help you create a more SEO-friendly website. Make sure you are visible to search engines. I know, I laughed when I came across this tip, too, but it is...
Original Post by Stoney deGeyter Dear Client: I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings? I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking...
Original Post by Matties Otter All too often, there are still companies who set their daily budget on their Adwords campaigns that is not sufficient in comparison to the available search volume. This will cause lost impression share. If your campaigns are performing according to the KPIs you have set, the budget should not be a factor. With the day parts option in Google Analytics, you can see the performance of your campaigns during the...
Original Post by Mike Moran No matter who you are, at some point it is natural to throw your arms up in frustration and ask, "What does Google want from me?" For most of us, no matter how much we know about SEO and no matter what we do, we eventually feel like we've hit a wall. We just can't seem to (pick one) raise our ranking for that keyword, get more search traffic, sell more to searchers, or fill in the blank here. And it is natural to...
Original Post By Kristina Weis Faster Websites Can Rank Better Having a fast site - or at least a site that's not slower than the average - can help you gain or maintain good search engine rankings and traffic to your website. Site speed refers to how fast all the elements of a web page - its text, images, video clips, etc. - appear in a web browser window after someone clicks a link to that page, or types its URL into the browser...