When Google released Panda, it shook the SEO world. Grumbles, groans, and even a note of panic could be found in SEO companies around the world. Now that we have had some time to digest Panda, and Google has made some key updates, the best SEO company practices are beginning to emerge. The underlying theme of all these changes is providing the best user experience possible. If you can do that, then you will navigate any algorithm changes just...
Everyone knows that SEO (search engine optimization) is a necessary component of driving traffic to your site. Likewise, most site owners understand that CO (conversion optimization) is how you ensure more visitors become buyers. Unfortunately, very few understand how the two work together, or what happens when they don’t.
Think about it this way. Your website has two purposes:
Create awareness of your business by attracting lots of...
It has been well publicized that the Google Panda initiative has changed the way that the Internet works. Google has cracked down on many of the ways in which some sites were obtaining results on top of the search results. Since Panda, it has become important to understand what SEO is, and the best ways to use SEO to obtain the best results your website can get.
Organic Is The Way To Go
Google has made no secret that they will not tolerate any...
While WordPress is a wonderful and popular CMS, it is not designed for SEO without a few tweaks. Thankfully, optimizing WordPress is easy enough to do with the help of some minor changes, free plug-ins, and even SEO-friendly WordPress themes. Here are five optimizing WordPress tips will help you create a more SEO-friendly website.
Make sure you are visible to search engines. I know, I laughed when I came across this tip, too, but it is...
Google base, Google merchant center, Google product search, Froogle if you’re old school, whatever you call it, the concept is very simple, you want to sell products and people want to buy them. Google is the catalyst for most things these days and shopping is no different. In order for people to buy your products from Google Shopping, you need to do everything in your power to ensure the feed you submit to Google is at its optimum best. In...
When it comes to blog optimization, the first thing you can do to boost your on-page SEO is create one page or post on your blog for every keyword you want to target.
Keywords drive search engine results and to take advantage of their power in order to drive free traffic to your site, you need to create a dedicated page or post on your blog for each and every keyword you want to target.
Let’s say you’re building a site about improving...
As an SEO consultant, I’m often asked to help clients who have websites that are simply buried within the search engine rankings.
These sites are often buried because they are new, or because they haven’t had any SEO carried out on them before. But sometimes there’s more to the problem than meets the eye. I’ve seen a number of websites that have been actively penalized by Google.
Why have these sites been penalized? The answer...
Every website owner concerned even a little bit about search engine optimization eventually asks himself one question: "Are my URLs SEO friendly?". And then most of the people who ask themselves that question go on and start changing their URL structure, completely forgetting about the other important aspects of SEO. Contrary to some webmasters beliefs, most of the websites already have good URLs and making them "better" doesn't make that much...
A lot of people have trouble figuring out the "correct" way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across and, rightfully, don't want their content cluttered with dumb sounding "keyword" phrases.
It's unfortunate that "optimized content" has somehow come to mean something other than "marketing content" for a website.
Optimizing content for search engine rankings is...
Every day, I run into people affected by the Panda update. "Affected" always means negatively affected, because when your rankings go up, it means that Google is finally recognizing the quality of your site. When your rankings go down, blame it on Panda. Now, none of this is to say that Google's Panda algorithm update, and its ongoing tweaking that has followed, is not a big deal. In fact, this might be the biggest search ranking algorithm...