With the launch of Panda, SEOs are more nervous than ever when it comes to their site’s survival in the search results. The mood has become more and more tense with many publishers scrambling to “fix” their pages in hopes of redemption. People are reading horror stories of seemingly innocent websites being affected by Panda. How can you be sure that you won’t find yourself in this same situation? Whether you are an in-house or...
Are you leveraging the profit potential of your blog posts? If you are simply writing content for your blog without any regard for optimization and readability, you are leaving potential right on the table. With a few steps, you can give your readers and the search engines exactly what they want. 1. Find a Unique Topic Think about a topic that will compel your blog readers to share your content. Make it creative and unique. Here are some...
As many of you may already be aware, search engine optimization can be divided into two distinct parts: on-site optimization and off-site optimization. Both are important in terms of achieving that much coveted top spot in Google that you have been yearning for your website. This article however will be focusing on the off-site optimization part of the entire process and the different tools that you can utilize in this regard. Quality Of...
Why do people search online? What are they searching? Key questions that an SEO would consider while hosting a website for search engine optimization. As per a survey, online searches are done for different reasons which could be: For Seeking Information – Websites offer a tremendous scope as a means of information ranging from finding the nearest seafood restaurant to the most popular seafood junction in the big apple (New York!). The...
There’s the fine art of writing catchy, reader intriguing headlines. And then there’s the importance of SEO. Combining the two effectively is a little trickier and can mean the difference between success and failure… well it’s maybe not that extreme but it does matter, and if you know what you’re doing you can get it right. Step One – Keyword Research Unless you are incredibly adept at SEO, it’s likely that you are targeting...
With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, but let’s not forget that SEO can be driving quality traffic 24/7, and for the long-term. When it comes to building SEO strength, you absolutely need a clean and crawlable structure so the search engines can easily crawl and then index...
When you run a website you have lots of goals and these will vary from webmaster to webmaster. Maybe your sole intention is to promote your business, or maybe it's to get clicks on adverts. Then again maybe it's just to get the word out there and to share your interests. Whatever your purpose though, one thing is crucial to achieve any of it – and that's traffic. In short you need to bring people to your site, and then you need to hold...
Outbound links are something of a mystery in the world of link building. Getting quality inbound links has always been a priority for an SEO, with the general acceptance that links from high PageRank sites will boost your rankings while links from low quality spam sites will severely hamper your efforts. Partly due to SEO being so concentrated on inbound links and partly due to the idea that a huge number of outbound links looks bad, SEO’s...
There’s no better time of the year to sit down and assess your yearly SEO strategy than January. Quite simply, the earlier, the better. You need to put structures in place for your own content strategy and offsite link building as soon as possible. Otherwise you’re probably going to spend another year, working on various SEO techniques on an ad hoc basis, seeing fluctuating results and never really being able to establish what’s worked and...
Inbound Links are very important when wanting people to visit and find your local business website when they’re surfing the net. These links are located on other sites throughout the Internet allowing people to click on them and then be directed to your site. Inbound links can be a great way to boost lead and sales conversions for your local business. You always want to find out as much as you can about any links your local business site...