Five Common Paid Search Mistakes That Can Sink Your Campaign
Original Post By Jennifer Laycock While learning how to effectively manage a paid search advertising campaign can take quite a bit of time, there are plenty of quick and easy ways to increase your chances at success. This article aims to outline five common mistakes that end up keeping small businesses and in-house marketers from maximizing the potential of their pay per click campaigns. Mistake #1 - Ego Bidding I've seen this mistake...