Best SEO Company Practices To Flourish In A Post-Panda World | Learn SEO Step by Step

Best SEO Company Practices To Flourish In A Post-Panda World

When Google released Panda, it shook the SEO world. Grumbles, groans, and even a note of panic could be found in SEO companies around the world. Now that we have had some time to digest Panda, and Google has made some key updates, the best SEO company practices are beginning to emerge. The underlying theme of all these changes is providing the best user experience possible. If you can do that, then you will navigate any algorithm changes just fine. That said, there are some specific things a search engine optimization company should do to thrive in a post-Panda world.

1. Improve your site’s architecture. Even the best-designed sites can benefit from occasional streamlining, and a clean, fast, and appealing design will serve you well. You want the user to easily interface with the site. That means removing the clutter, adding functionality, and making everything more visually appealing. Unnecessary, redundant, and messy pages will hurt you now more than ever. Optimize your load times, delete extraneous text, and update the look and the performance of your site to the latest and greatest.
2. Focus on trust. Google provided 23 questions to help people build high quality sites post-Panda, and one recurring theme is trust. In fact, the first question is, “Would you trust the information presented in this article?” Look at your site and ask yourself if you would unhesitatingly provide sensitive, personal data to this site, such as your credit card details. Consider if you would feel confident making important decisions based on the information that is presented. Even for sites that do not involve high stakes issues such as health or finance, do you feel comfortable sharing information with the site and recommending it to others? If the answer is no, identify any barriers to engendering trust and remove them. It could be something as simple as removing some ads or correcting a few spelling mistakes.
3. Approach each site as a user and not as a marketer. People are pretty savvy when it comes to internet content and will gravitate towards authentic and useful information. You also want visitors to enjoy themselves so much they want not only to engage with the site, but also to recommend it to friends, families, and colleagues. Sharing a site through social networks, bookmarking it for future reference, and returning to it time and time again are all significant indicators of a website’s quality. An authoritative, comprehensive, and interesting site means more time spent there and more page visits.
4. Make the most of user metrics. Google has been aggregating data about user behavior on websites for a while and now it is actually factoring that information into its quality assessment. Post-Panda, you must optimize around those user metrics. Scrutinize time spent on the site, the quantity of traffic, and the diversity of your demographics such as geographical location. If something is not working, modify or jettison as necessary. Click through rate will continue to be important, but what happens after that initial click has become a much more significant factor.
5. Take your content to the next level. The best SEO firms revolve around the concept of quality content, but high quality content is not enough anymore. Your content needs to stand out in a sea of many high quality pages. Distinguishing yourself from an elite pack is not easy, but it is absolutely necessary if you want your site to flourish. Obviously, content with spelling mistakes, grammatical errors, and the occasional typo should be fixed before it goes live, but sometimes things are missed. Correct those immediately and be hypervigilant going forward. The content itself needs to be factually correct, comprehensive, and detailed, but it also has to be so compelling that people want to share it, return to it, and want more like it. It may be subjective, but ask yourself if you were not particularly interested in this topic, would you enjoy it? If the answer is yes, you are on the right track.

Looking at what is important post-Panda, you may notice it does not look all that different from what was important pre-Panda. Mostly, it is about investing more time and energy into what were already considered the best SEO company practices. Things that may have worked before, may not work so well anymore, but it is your job to figure out what does and take it to the next level. Perhaps the biggest shift is that you really need to think like a user and not a search engine. If you build well-designed websites with unique, high quality content, the search engines will find you. It may require more from you and it may take longer, but it will happen, no matter how algorithms change in the days ahead.

( Original post by Post-Panda via site-reference.com )