Why is search engine positioning so important?
Original Post : www.customermagnetism.com
Our search engine marketing firm can generate a tremendous amount of highly qualified traffic. Many of our clients have reported that our services generated the best return of investment (ROI) they have ever seen, when compared to conventional forms of marketing and advertising such as direct mail, print ads and trade shows. The ever growing increase of high speed internet access, both at the office and at the home, has pushed this even further. There are currently over 200 million internet users within the U.S. alone and over one billion internet users worldwide.
“When I compare the cost to performance, I cannot imagine a better way to advertise. The quality of these leads are the most impressive. I don’t even consider a call from our website as a lead any more, they’re sales!”
- Bill Herguth, CEO, Herguth Laboratories
On top of this, the pre-qualification of search engine generated leads is historically higher than those that come from other forms of conventional advertising (such as print ads, direct mail and tradeshows). These are not people that you had to hunt for, these are people who are hunting for you! Knowing the specific keywords that they are using AND being found at the top of the major search engines for these various search terms should be a top priority in your overall marketing plan.
Additional findings from other marketing research firms:
“81 percent of internet users find the web sites they’re looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online.”
- Jupiter Communications: Consumer Survey Data
“Search engines have created more awareness for websites than all other advertising combined including banners, newspapers, television, and radio.”
- IMT Strategies
“Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability.”
- Forrester Reports
Search Engine Traffic
As you can see in the “who clicks where” heat map image to the right (generated by Enquiro.com) natural listings down the left hand side receive far more traffic than the paid listings (pay-per-click) listed down the right. Are you spending thousands of dollars per month on pay-per-click, yet ignoring the natural listings? We highly recommend using pay-per-click AND organic search engine optimization services.
Google and Yahoo are currently responding to over 300 million search queries a day! Google alone currently has over 8 BILLION web pages in their index. If your web site is not appearing within the first few pages (when searching for your products and services), you could be losing hundreds, if not thousands of highly qualified leads per year.
It only makes sense to budget a portion of your marketing budget toward people who are already searching for you in the first place. Customer Magnetism is a search engine optimization company (also known as an internet advertising agency) that can help you increase your sales by improving your overall presence within the major search engines.
How do we move to the top of the search engines?
There are two main areas to target; Sponsored Listings (which requires pay-per-click management) and Natural Listings (which requires search engine advertising services and link building services). We offer services for each.
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