With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, but let’s not forget that SEO can be driving quality traffic 24/7, and for the long-term. When it comes to building SEO strength, you absolutely need a clean and crawlable structure so the search engines can easily crawl and then index...
Social media is a window to how consumers co-create or re-create a general perception of a brand. It is a rich data mine of insights which when put together like puzzle pieces reveals unlimited possibilities.
By listening to social media buzz, businesses can strategically position their brands in the minds of the consumers and in the market.
Listening, however, requires making sense of the online discussions and content creations which...
When you run a website you have lots of goals and these will vary from webmaster to webmaster. Maybe your sole intention is to promote your business, or maybe it's to get clicks on adverts. Then again maybe it's just to get the word out there and to share your interests. Whatever your purpose though, one thing is crucial to achieve any of it – and that's traffic.
In short you need to bring people to your site, and then you need to hold...
Outbound links are something of a mystery in the world of link building. Getting quality inbound links has always been a priority for an SEO, with the general acceptance that links from high PageRank sites will boost your rankings while links from low quality spam sites will severely hamper your efforts.
Partly due to SEO being so concentrated on inbound links and partly due to the idea that a huge number of outbound links looks bad, SEO’s...
There’s no better time of the year to sit down and assess your yearly SEO strategy than January. Quite simply, the earlier, the better. You need to put structures in place for your own content strategy and offsite link building as soon as possible. Otherwise you’re probably going to spend another year, working on various SEO techniques on an ad hoc basis, seeing fluctuating results and never really being able to establish what’s worked and...
Inbound Links are very important when wanting people to visit and find your local business website when they’re surfing the net. These links are located on other sites throughout the Internet allowing people to click on them and then be directed to your site. Inbound links can be a great way to boost lead and sales conversions for your local business.
You always want to find out as much as you can about any links your local business site...
Off-site SEO is essentially the process of getting backlinks for your website. This is a very simple definition indeed, and obviously there is a little more to it. In this article, we are going to give you many tips for you to understand this process. Off-site SEO covers a lot of ground. First off, you need to know a lot of about the niche of your website. For instance, if your website is in the “Internet marketing” niche, then you need to...
There are so many reasons to make your website faster: Higher conversion rates, lower bandwidth costs and yes, higher rankings in organic search.
Frankly, I’m stunned how often web teams resist doing it.
Here’s a list from easy to not-so-easy, of 29 ways you can get things running faster on your website:
Put your images on a separate domain. Services like Amazon S3 make this very easy. Open an S3 account. Point a subdomain like...
Choosing keywords for your web site is an important step in search engine optimization (SEO). One method often used to help choose keywords is to consult and rely upon the Keyword Effectiveness Index or KEI. As an “automatic” way to pick keywords the KEI leaves something to be desired, but that could be said about any way to use an automatic method for keyword selection. As a tool to help YOU pick keywords, it can be useful, as long as you...
By definition, the main functions of a search engine entail allowing users to find the most accurate locations able to offer information relevant to their queries and sending them to various websites where they can find further info or products to purchase. Given the rumors about Microsoft future plans to launch a new search engine and the attention Wolfram Alpha’s SE has received lately, it is only natural to ask yourself if this means the...